Home > Shopping > Olay Logo Wallpaper
Olay Logo Wallpaper

Detail Olay Logo Wallpaper

Added : 2nd April 2012
Cat: Shopping
Tags : , ,
previous post :
Next post :
Home > Shopping > Olay Logo Wallpaper

Description About Olay Logo Wallpaper

Olay Logo Wallpaper 140x59 Olay Logo WallpaperOlay originated in South Africa as Oil of Olay. Graham Wulff (1916-2008), an ex-Unilever chemist from Durban, started it in 1949. The name “Oil of Olay” was chosen by Wulff as a spin on the word “lanolin”, a key ingredient.

It was unique in the early days because it was a pink fluid rather than a cream, packaged in a heavy glass bottle. Wulff and his marketing partner, Jack Lowe, a former copywriter, had tested the product on their wives and friends and were confident in its uniqueness and quality.

Olay’s marketing was also unique, since it was never described as a moisturizer, nor even as beauty fluid. Nowhere on the packaging did it say what the product actually did. Print adverts used copy such as “Share the secret of a younger looking you” and talked about the ‘beauty secret’ of oil of Olay. Other adverts were written as personal messages to the reader from a fictitious advice columnist named Margaret Merril. They ran in Readers’ Digest and newspapers and often looked like editorials.

Best for wulff lanolin, lanolin logo, lanolin wulff, oil of olay logo, logo lanolin, wulff lanolin logo, olay wallpaper, lanolin logos, wulff oil

related wallpaper for Olay Logo Wallpaper